GE and the Groundswell

 

GE has created a blog in order to improve communications with their stakeholders.  Implementing social network technology is new for GE.  As of 2008, GE is officially tapping into the groundswell.  GE has a implemented a RSS feed and also has a twitter subscription.

GE is using blogs to communicate directly with investors.  GE used the blog to combat a potentially damaging rumor that they were going to cut dividends. I believe that offering a blog for stakeholders is an honest approach to informing those who have invested in the company.  I believe that it will be beneficial in the long run because GE is again showing they are not afraid to reveal their business practices.