A Glance at Photography

November 4, 2008


News University offers an incredibly helpful way for amateur photographers to learn the different elements involved in capturing images.  Sometimes a minor adjustment in a photograph can change the perspective of those who view the image.  Public relations practitioners should be very conscious of the images they place in various publications.  The content within the photograph has the ability to change one’s perception.  Photographs can be powerful and persuasive vehicles to carry your organization’s message.

News University stresses the importance of knowing the different elements of a photograph.  Each element creates an impact in the mind of the person viewing the image.  Often times a photographer will capture multiple elements in a photograph that will enhance the overall message that is being conveyed. 

A picture is worth a thousand words but how those “words” are perceived can greatly effect the central message of the photograph.  I have learned that a visual surprise element in a photograph is often associtated with humor.  If you want to express intense emotion through an image it is best to use images of human facial expressions.  Human facial expressions speak universally to those who view the image. Changing the point of view of a photograph can also have profound effects on the image produced. The goal is to use a combination of different elements to enhance the quality of your photograph.








Twitter: Is it for you?

November 4, 2008

Twitter is a social networking sight that allows you to post updates about yourself in 140 characters or less.  This efficient form of communication places emphasis on importance and brevity of information. 

In order to effectively use twitter, it is imperative to make frequent updates and have a vigilant following.  This is one factor that makes using this website difficult for me.  Twitter is only effective if you voluntarily disclose information about yourself.  While many people are comfortable with this minimal level of disclosure, I find the whole process a little bit strange.  I rarely make updates on my facebook account and it is incredibly difficult for me to voluntarily disclose information about myself.  I believe that it breaches my limit on personal disclosure. 

Twitter has been beneficial to many of my fellow students.  It has allowed them to make business contacts with CEO’s of large corporations.  Being able to make an important contact is priceless, especially if it only takes 140 characters of your time.  I will continue to use twitter sparingly until I find more relevant uses for it or until I become more comfortable with the nature of this site.